Finding Lower Competition keywords
Many advertisers choose high pay per click cost keywords, just because they are the most popular ones. After all, if used right, they tend to be the most successful ones as well. While this is true, you may be concerned with the cost of advertising, particular with popular keywords. What would you say if there was a way that you could still use pay per click advertising to your advantage, but without having to pay more than you could afford? There is, and that way involves using semi-related keywords.
Before examining how semi-related keywords can help you use pay per click advertising at a lower cost, it is first important that you know what semi-related keywords are. When signing up with a pay per click program, you need to choose keyword that you would like your advertisements to be associated with. For the largest success, you are urged to choose keywords that have a direct relationship to your business or the products that you sell. For instance, if you were running a business that sold nursery supplies, a popular keyword phrase would be that of “crib bedding.” Since crib bedding is a highly searched keyword, it costs a relatively decent amount of money. Choosing a semi-rated keyword phrase, such as “crib sheets,” is likely to reduce the amount of competition that you have, but still produce results.
If you are interested in finding semi-related keywords or keyword phrases, you will want to research them just like you would research popular keyword phrases. You will want to use keyword research tools or keyword suggestion tools, like the one that can be found at http://www.digitalpoint.com/tools/suggestion/.
Keeping with the above mentioned example, of nursery supplies, you may want to perform a keyword search with the word “crib.” When using the above mentioned tool, you will see that the most searched phrase is “crib bedding.” Your search results will start with the most popular keywords and then descend from there. You will want to start choosing keywords or keyword phrases from the middle of the list. These are keywords that are not as popular, but they can still be considered related keywords, semi-related keywords.
If you want to more accurately measure competition you will have to crunch some numbers using an spreadsheet program like Excel. To start your analysis start a spreadsheet and copy all the numbers from the tool mentioned above and give each column a relative heading. Dig down the different popular ones, you will find more keyword phrases; you have to consider those as well. So, dig as much as you can. Now, sort the keywords from highest to lowest number of searches per day. This represents demand for each keyword phrase.
Narrow down your list to something workable like maybe 50 or 100. For each of the keyword phrases, you will need to get the number of advertisers from the PPC program that you use. This is a manual process, and it takes some serious work, but if you would like to analyze competition right you need those numbers. Another important number is the cost of bidding for each keyword phrase. Now you need to apply the following formula:
Searches per Day/(number of advertisers + Cost Per Click)
Now you need to sort the keywords by the index calculated above from highest to lowest. This will be your less competitive keywords list that you can use for your campaigns.
Although you might assume that using semi-related keywords, with pay per click advertising, will have a negative impact on your advertisements, namely their results, this isn’t the case. In fact, using semi-related keywords may improve your overall results. This is due to the lack of competition. Many business owners assume that they need to choose the most popular, most successful, and highest costing keywords. While this will bring success, it also brings a large amount of competition. Having a lack of competition may increase the number of websites that your advertisements are shown on. This will, in turn, increase your chances of receiving a click through, which is when internet users actually click on your advertisements, instead of just glancing at them.
As you may have already assumed, keywords that are considered semi-related or non-competition keywords cost less money. The cost of semi-related, no competition keywords are just one of the many reasons why you should consider using them, even if it
is just on a trial basis. In fact, using these low competition keywords is a great way to “test the waters.” If you are unsure as to whether or not you should join a pay per click program, this is a great way to experiment. You can see if you get the results that you were hoping for, without having to go broke paying for them.
Although using no competition keywords and semi-related keywords is a great way to save money with pay per click advertising, it isn’t your only option. Most pay per click programs allow you to set a daily limit for yourself. This means that you can actively participate in a pay per click program, without exceeding your advertising budget.
Written by Meedo on April 8th, 2007 with
no comments.
Read more articles on General and Pay Per Click Advertising.
- [+] Digg: Feature this article
- [+] Del.icio.us: Bookmark this article
- [+] Furl: Bookmark this article